With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
How can marketers use the concept of the future self to create and launch a successful digital campaign?
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from targeted consumers?
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?
By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management tools.