The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.