Video advertising: the display ad of the future
Display Advertising

Video advertising: the display ad of the future

8y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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6 steps to building a long-term digital strategy to support business goals
Asia

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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Measurement and attribution top challenges for getting mobile right
Display Advertising

Measurement and attribution top challenges for getting mobile right

8y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

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Content marketing and SEO: the questions B2B marketers should ask
Search

Content marketing and SEO: the questions B2B marketers should ask

8y Som Puangladda

Content marketing and SEO: the questions B2B marke...

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...

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Up close and personal with programmatic video
Display Advertising

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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Expert tips for data-driven display
Data insights

Expert tips for data-driven display

8y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Digital video from a buyer's perspective
Media

Digital video from a buyer's perspective

8y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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Why Customer Match is the biggest thing to happen to email since Hotmail
Email

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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5 ways to use Google Analytics to find social media topics
Social

5 ways to use Google Analytics to find social media topics

8y Angie Pascale

5 ways to use Google Analytics to find social medi...

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...

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Getting it right with social when everything we know is wrong
Social

Getting it right with social when everything we know is wrong

8y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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Are you ready for Small Business Saturday?
Ecommerce

Are you ready for Small Business Saturday?

8y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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The art and science behind creating magic mobile moments
Media

The art and science behind creating magic mobile moments

8y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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Why programmatic ad buying is more important than you think
Media

Why programmatic ad buying is more important than you think

8y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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Outstream video: the secret weapon for retailers
Media

Outstream video: the secret weapon for retailers

8y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

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Separating the 'what' from the 'how' in digital marketing
Email

Separating the 'what' from the 'how' in digital marketing

8y Ellen Valentine

Separating the 'what' from the 'how' in digital ma...

Marketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...

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5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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3 changes that will re-make your analytics
Actionable Analysis

3 changes that will re-make your analytics

8y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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5 tips to nail your next influencer marketing campaign
Marketing

5 tips to nail your next influencer marketing campaign

8y Mike O'Brien

5 tips to nail your next influencer marketing camp...

Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with...

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6 ways to improve the creative process
Marketing

6 ways to improve the creative process

8y Benjamin Spiegel

6 ways to improve the creative process

In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...

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The case against the chief digital officer
Marketing

The case against the chief digital officer

8y Sanjay Dholakia

The case against the chief digital officer

If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...

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Localization is FXCM's key to success in Asia
Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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Avoid the one digital marketing mistake that will alienate your customers
Display Advertising

Avoid the one digital marketing mistake that will alienate your customers

8y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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