Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes w...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleInconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleTwitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...
View articleDirect communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleWord Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleRelevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...
View articleWhile 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleA new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleDeciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...
View articleSprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....
View articleToday's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...
View articleActor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...
View articleIn the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleRight after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute t...
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