What makes great video content and how can brands ensure it reaches the right audience?
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.
To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such as Facebook.
Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition technology in order to stand out in their category. What does it mean for brands in the future?
Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to contemporary marketing practices.
Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain is user experience.