As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement.
Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its latest catalog in a music video.
As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them?
Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts.
As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur.
There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers.
Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?"
A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics.
Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so.
If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization.