Seven ways to future-proof your digital strategy
Asia

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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How can chief marketing officers use disruption to stay ahead?
Asia

How can chief marketing officers use disruption to stay ahead?

8y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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How will the mass adoption of virtual reality disrupt media and advertising?
AR & VR

How will the mass adoption of virtual reality disrupt media and advertising...

8y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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What do the jobs of the future look like in an AI world?
Asia

What do the jobs of the future look like in an AI world?

8y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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In a Converging World, Look to Asia
Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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David Jones Mixes Fashion With Music in a 100% Digital Push
Asia

David Jones Mixes Fashion With Music in a 100% Digital Push

9y Sophie Loras

David Jones Mixes Fashion With Music in a 100% Dig...

Australian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...

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Can and Should Convergence Be 'Uberized'?
Analytics

Can and Should Convergence Be 'Uberized'?

9y Marshall Sponder

Can and Should Convergence Be 'Uberized'?

As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...

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The Meanings of Convergence
Analytics

The Meanings of Convergence

9y Marshall Sponder

The Meanings of Convergence

Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...

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Big Data and the CMO: Only the Tech-Savvy Survive
Data insights

Big Data and the CMO: Only the Tech-Savvy Survive

9y Emily Alford

Big Data and the CMO: Only the Tech-Savvy Survive

As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...

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Enter the New Year With Convergence Analytics
Analytics

Enter the New Year With Convergence Analytics

9y Marshall Sponder

Enter the New Year With Convergence Analytics

There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....

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Social Media and the Challenge Facing CIOs
Social

Social Media and the Challenge Facing CIOs

10y Dave Evans

Social Media and the Challenge Facing CIOs

Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the questio...

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Convergence Analytics and the 2014 Gartner Hype Cycle
Analytics

Convergence Analytics and the 2014 Gartner Hype Cycle

10y Marshall Sponder

Convergence Analytics and the 2014 Gartner Hype Cy...

A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...

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Mobile Wallets Drive 40 Percent of Payment Activity
Ad Industry Metrics

Mobile Wallets Drive 40 Percent of Payment Activity

10y Mike O'Brien

Mobile Wallets Drive 40 Percent of Payment Activit...

Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...

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What Are the Signs of Convergence?
Analytics

What Are the Signs of Convergence?

10y Marshall Sponder

What Are the Signs of Convergence?

If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...

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