Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mobile apps in terms of investment, engagement and conversion.
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.
ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can help marketers stay ahead of the curve.
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it ... read more
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
What makes great video content and how can brands ensure it reaches the right audience?
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.