In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it ... read more
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
What makes great video content and how can brands ensure it reaches the right audience?
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.