Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...
View articleAthenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...
View articleNorman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...
View articleFrom scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...
View articleThe adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read More...
View articleDavid Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...
View articleLomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...
View articleLomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than thei...
View articleClickZ spoke with Realeyes VP Max Kalehoff about how AI-driven emotion measurement is helping advertisers and brands predict user response to content....
View articleLouis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age o...
View articleKevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...
View articleWorkfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...
View articleKPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...
View articleWith industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...
View articleRingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...
View articleCardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...
View articleWith people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...
View articleConsolidation and diversity will coexist as marketing technology solutions mature. Read More...
View articlePhononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...
View articleWe spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...
View articleForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...
View articleEjiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...
View articleEngagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...
View articleThe Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...
View articleSoftware Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...
View articleCenterline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...
View articleDan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...
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