What to look for when buying AI marketing technology
AI & Automation

What to look for when buying AI marketing technology

4y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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athenahealth operationalizes customer feedback to drive clinical and financial results
AI & Automation

athenahealth operationalizes customer feedback to drive clinical and financ...

4y Mahir Prasad

athenahealth operationalizes customer feedback to ...

Athenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...

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Can we rely on AI to make marketing more human?
AI & Automation

Can we rely on AI to make marketing more human?

4y Norman Guadagno

Can we rely on AI to make marketing more human?

Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...

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AI in martech - Five problems it solves for marketers
AI & Automation

AI in martech - Five problems it solves for marketers

4y Tereza Litsa

AI in martech - Five problems it solves for market...

From scaling personalization to business transformation, we look at five way AI can benefit your marketing technology stack. Read More...

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How organizations can properly adapt e-learning
AI & Automation

How organizations can properly adapt e-learning

4y Ashley Schweigert

How organizations can properly adapt e-learning

The adoption of e-learning requires a new approach to properly nurture leads in today's world of limited data. Read More...

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It’s time to re-evaluate your marketing automation stack
AI & Automation

It’s time to re-evaluate your marketing automation stack

4y David Greenberg

It’s time to re-evaluate your marketing automation...

David Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...

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How AI fits into the martech landscape
AI & Automation

How AI fits into the martech landscape

4y Lomit Patel

How AI fits into the martech landscape

Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...

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How this pandemic will disrupt your growth team
AI & Automation

How this pandemic will disrupt your growth team

4y Lomit Patel

How this pandemic will disrupt your growth team

Lomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than thei...

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Emotional AI platform reveals that smiles are down 32% due to COVID-19
AI & Automation

Emotional AI platform reveals that smiles are down 32% due to COVID-19

4y Jacqueline Dooley

Emotional AI platform reveals that smiles are down...

ClickZ spoke with Realeyes VP Max Kalehoff about how AI-driven emotion measurement is helping advertisers and brands predict user response to content....

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2020 is the tipping point for sales enablement
Digital Marketing

2020 is the tipping point for sales enablement

4y Louis Jonckheere

2020 is the tipping point for sales enablement

Louis Jonckheere, Chief Product Officer and Co-founder of Showpad, talks about the rising era of sales enablement, and why its replacing a tired age o...

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Get innovation back on track: Why your company should build a “concept car”
Analyzing Customer Data

Get innovation back on track: Why your company should build a “concept car”

4y Kevin Mann

Get innovation back on track: Why your company sho...

Kevin Mann, Chief Product Officer at CallRail, shows how marketers can take a page out of the automotive industry to drive innovation in their compani...

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How to make your business fit for the future of work
Digital Marketing

How to make your business fit for the future of work

4y Jada Balster

How to make your business fit for the future of wo...

Workfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read More...

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5 emerging tech and how to leverage them for marketing success
AI & Automation

5 emerging tech and how to leverage them for marketing success

4y Mike Rowan

5 emerging tech and how to leverage them for marke...

KPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read More...

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3 ways technology can boost CX while keeping costs under control – even during challenging times
AI & Automation

3 ways technology can boost CX while keeping costs under control – even dur...

4y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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How Natural Language Processing (NLP) is helping call centers get smart
AI & Automation

How Natural Language Processing (NLP) is helping call centers get smart

4y Sam O'Brien

How Natural Language Processing (NLP) is helping c...

RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers
Digital Advertising

Cardlytics combines ad tech with fintech to create a unique walled garden f...

4y Jacqueline Dooley

Cardlytics combines ad tech with fintech to create...

Cardlytics Chief Product and Strategy Officer speaks with ClickZ about the unique ad platform that enables advertising offers within banks’ own digita...

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Understanding COVID-19's effect on media and marketing
Digital Marketing

Understanding COVID-19's effect on media and marketing

4y Sabyasachi Mitra

Understanding COVID-19's effect on media and marke...

With people across the globe sheltering in place, media consumption is skyrocketing—and with an entirely digital community and ecosystem, marketers ne...

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The yin and yang of martech
Digital Marketing

The yin and yang of martech

4y Daryl McNutt

The yin and yang of martech

Consolidation and diversity will coexist as marketing technology solutions mature. Read More...

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ABM approach leads to 9 straight quarters of growth for Phononic
Case Study

ABM approach leads to 9 straight quarters of growth for Phononic

4y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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Q&A with Paige O’Neill, chief marketing officer of Sitecore
Digital Leaders

Q&A with Paige O’Neill, chief marketing officer of Sitecore

4y Charlie Braithwaite & Mahi...

Q&A with Paige O’Neill, chief marketing officer of...

We spoke Sitecore's Paige O’Neill about the changing role of the CMO, what makes for a good customer experience, and how companies can adopt a truly c...

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Five Salesforce features that enable offsite collaboration
Collaboration

Five Salesforce features that enable offsite collaboration

4y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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5 ways marketers can instil AR into their business plan of action
AR & VR

5 ways marketers can instil AR into their business plan of action

4y Ejiofor Francis

5 ways marketers can instil AR into their business...

Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...

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Q&A with Jon Miller, CEO of Engagio
Digital Leaders

Q&A with Jon Miller, CEO of Engagio

4y Jacqueline Dooley & Mahir ...

Q&A with Jon Miller, CEO of Engagio

Engagio's CEO and co-founder provides a brief history of ABM, discusses the benefits of an account-based strategy, and offers insight into where ABM m...

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14 ecommerce platform features that retailers can leverage to improve sales
Digital Marketing

14 ecommerce platform features that retailers can leverage to improve sales

4y Jacqueline Dooley

14 ecommerce platform features that retailers can ...

The Plum Tree Group’s 60-page eBook contains a list of fourteen ways sellers can leverage their ecommerce platform to increase sales. Read More...

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HR software subscription costs mount over time
Disruptive MarTech

HR software subscription costs mount over time

4y Gareth Platt

HR software subscription costs mount over time

Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR softw...

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Five tenets for getting B2B CX right
Digital Marketing

Five tenets for getting B2B CX right

4y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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Four trends to watch in marketing, technology and changing customer behavior
Digital Marketing

Four trends to watch in marketing, technology and changing customer behavio...

4y Dan Ptak

Four trends to watch in marketing, technology and ...

Dan Ptak, Marketing Change Strategist and VP, Kin+Carta highlights the trends to watch in marketing, technology and changing customer behavior. Read M...

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