WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce.
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.