Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region.
WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai.
There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase.
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.
Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.
As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement.
Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo.
It's game on as big Asian brands pursue their globalization strategies.