Tencent Launches Tango DSP
Asia

Tencent Launches Tango DSP

11y Adaline Lau

Tencent Launches Tango DSP

China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...

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Brands Dip Into WeChat, China's Emerging Mobile Social Platform
Asia

Brands Dip Into WeChat, China's Emerging Mobile Social Platform

11y Adaline Lau

Brands Dip Into WeChat, China's Emerging Mobile So...

More than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...

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What's Next for Social Media Marketing in China: Weibo or WeChat?
Asia

What's Next for Social Media Marketing in China: Weibo or WeChat?

12y Louise Au

What's Next for Social Media Marketing in China: W...

Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...

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Is Weibo Marketing Really Low Cost?
Asia

Is Weibo Marketing Really Low Cost?

12y Louise Au

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Asia

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

12y Guest

Forget Twitter Fans, China's Tencent Wants U.S. Br...

Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Social

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

12y Joan Voight

Forget Twitter Fans, China's Tencent Wants U.S. Br...

English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...

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Tencent Enters U.S. With Twitter Rival, Facebook Games
Asia

Tencent Enters U.S. With Twitter Rival, Facebook Games

12y Guest

Tencent Enters U.S. With Twitter Rival, Facebook G...

Its weibo service gets English version, starts building games for Facebook. Read More...

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China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Social

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

12y Joan Voight

China's Tencent Enters U.S. With Twitter Rival, Fa...

Weibo gets English version, starts building games for Facebook. Read More...

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How to Ensure Email Deliverability in China
Asia

How to Ensure Email Deliverability in China

13y Francis Kwok

How to Ensure Email Deliverability in China

Three tips to win over China's top ISP - Tencent QQ. Read More...

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Baidu: Building a Chinese Internet Empire
Asia

Baidu: Building a Chinese Internet Empire

13y Gordon Choi

Baidu: Building a Chinese Internet Empire

Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Read More...

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Relationships and Localisation: The Key to Understanding Email Marketing in China
Asia

Relationships and Localisation: The Key to Understanding Email Marketing in...

13y Michael Tsui

Relationships and Localisation: The Key to Underst...

Global email standard rules don't apply in China; here's how you should localise for the market. Read More...

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7 Steps to Start Weibo-ing for Marketers
Asia

7 Steps to Start Weibo-ing for Marketers

13y Rudi Leung

7 Steps to Start Weibo-ing for Marketers

A comprehensive guide to microblogging your way to success in China. Read More...

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How to Be a Real Good E-mail Sender in China
Asia

How to Be a Real Good E-mail Sender in China

13y Francis Kwok

How to Be a Real Good E-mail Sender in China

China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...

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5 Reasons Why Sina Weibo Is Different From Twitter
Asia

5 Reasons Why Sina Weibo Is Different From Twitter

13y Rudi Leung

5 Reasons Why Sina Weibo Is Different From Twitter

In the world of microblogging, not all 140 characters are created equal. Read More...

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Who Are the Main Players in Mobile Search in China?
Asia

Who Are the Main Players in Mobile Search in China?

13y Richard Mabey

Who Are the Main Players in Mobile Search in China...

With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players...

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The Rise and Rise of Social Games in Asia Pacific
Asia

The Rise and Rise of Social Games in Asia Pacific

14y Robbie Hills

The Rise and Rise of Social Games in Asia Pacific

Because social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Read More...

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