ABM approach leads to 9 straight quarters of growth for Phononic

Case Study ABM approach leads to 9 straight quarters of growth for Phononic

3y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

Analytics Terminus co-founder explains why ABM is a B2B strategy, not a tool

3y Jacqueline Dooley

Terminus co-founder explains why ABM is a B2B stra...

We spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. Read Mor...

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How to flip your lead generation funnel with Account-Based Marketing

Account-based marketing How to flip your lead generation funnel with Account-Based Marketing

6y ClickZ

How to flip your lead generation funnel with Accou...

If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...

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The 5 Things to Know About Account-Based Marketing

Account-based marketing The 5 Things to Know About Account-Based Marketing

9y Mathew Sweezey

The 5 Things to Know About Account-Based Marketing

Account-based marketing (ABM) is being acpted at a much larger scale than ever before. So here's a look into why account-based marketing will be one o...

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