Loyalty schemes have been increasingly popular among retailers over the last few years, but a new survey suggests that retailers need to ... read more
As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday season.
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and ... read more
With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
London's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond.
Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast.
We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut?
The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.
The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far.