Five ways advanced email testing can help you send better email
Email

Five ways advanced email testing can help you send better email

1y Kath Pay

Five ways advanced email testing can help you send...

When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read More...

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Creative testing: Why is the control so hard to beat?
Digital Marketing

Creative testing: Why is the control so hard to beat?

4y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Why and how to comprehensively test the mobile usability of your site
Mobile

Why and how to comprehensively test the mobile usability of your site

8y Andy Favell

Why and how to comprehensively test the mobile usa...

Testing with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the start...

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Three tips for becoming an experience-based brand
Conference Coverage

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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Chobani CMO Peter McGuinness on its heart first marketing
Conference Coverage

Chobani CMO Peter McGuinness on its heart first marketing

8y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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When a brand picks a marketing team, why is CRO always on the bench?
Acquisition

When a brand picks a marketing team, why is CRO always on the bench?

8y Paul Rouke

When a brand picks a marketing team, why is CRO al...

At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...

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