In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.
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In addition to being the world’s largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.
Some brands are creating great content, but it can fail to reach its full potential if SEO isn’t considered as part of the strategy.