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    Connected TV: The challenges and opportunities for marketers
    Digital Advertising

    Connected TV: The challenges and opportunities for marketers

    5y Mike O'Brien

    Connected TV: The challenges and opportunities for...

    Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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    Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda
    Analytics

    Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

    6y Mike O'Brien

    Attention to attribution: Q+A with The Trade Desk ...

    In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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    Programmatic 101: Everything you need to know but were too afraid to ask
    Asia

    Programmatic 101: Everything you need to know but were too afraid to ask

    8y Sophie Loras

    Programmatic 101: Everything you need to know but ...

    One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

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    Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
    Asia

    Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

    11y Idris Nagri

    Why Asia Needs Another DSP in the Region: Q&A ...

    With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...

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