Scaling ad revenue growth with first-party data expertise

Analyzing Customer Data Scaling ad revenue growth with first-party data expertise

9m Ankit Oberoi

Scaling ad revenue growth with first-party data ex...

As advertisers turn to alternate strategies to replace third-party cookies, AdPushup’s Ankit Oberoi looks at how publishers can use first-party data t...

View article
First-party data isn’t enough, here is why

Analyzing Customer Data First-party data isn’t enough, here is why

9m Feliks Malts

First-party data isn’t enough, here is why

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decisio...

View article
A world without third-party data: The end of personalized marketing?

Data-Driven Marketing A world without third-party data: The end of personalized marketing?

1y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

View article
Get the latest analysis and reports delivered to your inbox daily
Sweet solutions for a cookie-less world

Digital Advertising Sweet solutions for a cookie-less world

1y Sofia Maravich

Sweet solutions for a cookie-less world

Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be successful in a non-data t...

View article