From TikTok to CTV: Why media diversification matters and how to achieve it

Media From TikTok to CTV: Why media diversification matters and how to achieve it

4w Connie Del Bono

From TikTok to CTV: Why media diversification matt...

Household level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...

View article
Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

Case Study Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass

5m Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

View article
Best practices for influencer marketing to Gen Z post COVID-19

Digital Marketing Best practices for influencer marketing to Gen Z post COVID-19

2y Lomit Patel

Best practices for influencer marketing to Gen Z p...

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
How brands are creating communities and cultural moments on TikTok

Brand awareness How brands are creating communities and cultural moments on TikTok

2y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

View article
The what, why, and how of TikTok's advertising gold rush

Digital Marketing The what, why, and how of TikTok's advertising gold rush

2y Charlie Braithwaite

The what, why, and how of TikTok's advertising gol...

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started...

View article
WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

Emerging Technology WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

3y Tereza Litsa

WhatsApp, Messenger, Facebook were top 3 apps down...

App downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...

View article
TikTok was the most downloaded social media app Q1 2019. Should your brand join?

Digital Marketing TikTok was the most downloaded social media app Q1 2019. Should your brand join?

4y Tereza Litsa

TikTok was the most downloaded social media app Q1...

TikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...

View article