Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

5y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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What is rapid-response marketing and how should brands use it?

Acquisition What is rapid-response marketing and how should brands use it?

5y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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Tinder's ads deliver engagement, but are they really effective?

Acquisition Tinder's ads deliver engagement, but are they really effective?

6y Al Roberts

Tinder's ads deliver engagement, but are they real...

Traditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...

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If it 'doesn't make any f**king sense,' it's ripe for disruption

Conference Coverage If it 'doesn't make any f**king sense,' it's ripe for disruption

7y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

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ClickZ cases the candidates: branding

Strategies ClickZ cases the candidates: branding

7y Mike O'Brien

ClickZ cases the candidates: branding

Last week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slog...

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Snapchat beats Facebook for 2016 ad dollars

Ad Industry Metrics Snapchat beats Facebook for 2016 ad dollars

7y Melanie White

Snapchat beats Facebook for 2016 ad dollars

Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...

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The 10 most cringeworthy social fails of 2015

Social Media The 10 most cringeworthy social fails of 2015

7y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Tweets of the week: winners and losers of Back to the Future Day

Social Tweets of the week: winners and losers of Back to the Future Day

7y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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How to come back from venomous virality

Social How to come back from venomous virality

7y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

Social Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

7y Emily Alford

Tweets of the Week: Tinder Meltdown and #HappyWome...

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...

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VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

Conference Coverage VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

7y ClickZ News Staff

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe...

In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....

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Are Dating Apps the Next Big Thing in Marketing?

Marketing Are Dating Apps the Next Big Thing in Marketing?

7y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

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VIDEO: Taking a JSwipe at Millennials in a Social World

Conference Coverage VIDEO: Taking a JSwipe at Millennials in a Social World

8y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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