WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this week.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.