Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia Expo in Hong Kong.
How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeast Asia, Tmall Global HK, shares his tips for B2C ecommerce marketing into China.
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this week.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.