The changing role of the CMO: from brand builder to business disruptor

Asia The changing role of the CMO: from brand builder to business disruptor

7y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

7y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC

Acquisition Tweets of the week: celebrations and festivals dominate Twitter in APAC

7y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Asia Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

7y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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