Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elicited a "Great Scott!" reaction, and which ones were just buttheads?
These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers via nostalgia, candid humor, and honesty.
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so.
As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition.
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in time for Father's Day.
In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed by Morgan Spurlock.
Bringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into shareable music videos.
Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.