SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleBreaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articleVideo has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...
View articleThe Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...
View articleSince the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...
View articleThese are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...
View articleWhat's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleToyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...
View articleThough Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...
View articleIn order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video dir...
View articleBringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleSome of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleSaatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to ...
View articleToyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleBetween interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital ...
View articleIn its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, S...
View articleSuccessful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View articleThe ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...
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