Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies
Actionable Analysis

Marketers will majorly redefine personalization, influencer marketing and e...

4y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Top personalization trends: Email named #1 channel
Disruptive MarTech

Top personalization trends: Email named #1 channel

4y Jacqueline Dooley

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

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New Forrester report focuses on the redefinition of the CMO role
Digital Marketing

New Forrester report focuses on the redefinition of the CMO role

4y Barry Levine

New Forrester report focuses on the redefinition o...

Forrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...

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How social media marketing trends affect our martech decisions
Digital Marketing

How social media marketing trends affect our martech decisions

4y Tereza Litsa

How social media marketing trends affect our marte...

We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...

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60% of podcast listeners report looking up a product or service after hearing an ad
Disruptive MarTech

60% of podcast listeners report looking up a product or service after heari...

5y Kimberly Collins

60% of podcast listeners report looking up a produ...

New numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...

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Personalization strategy 101: A crawl, walk, run approach
Digital Transformation

Personalization strategy 101: A crawl, walk, run approach

5y Emily Alford

Personalization strategy 101: A crawl, walk, run a...

Two-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...

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Amazon Prime Day 2019: Key stats on consumer habits
Digital Marketing

Amazon Prime Day 2019: Key stats on consumer habits

5y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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People are reducing their Facebook usage: What marketers need to know
Digital Marketing

People are reducing their Facebook usage: What marketers need to know

5y Tereza Litsa

People are reducing their Facebook usage: What mar...

Facebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...

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Social media usage and advertising 2019, per Mary Meeker’s Internet Trends Report
Digital Marketing

Social media usage and advertising 2019, per Mary Meeker’s Internet Trends ...

5y Tereza Litsa

Social media usage and advertising 2019, per Mary ...

What can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...

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Social advertising channels 2019: Growth, trends, spend
Social media

Social advertising channels 2019: Growth, trends, spend

5y Tereza Litsa

Social advertising channels 2019: Growth, trends, ...

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...

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Survey: Customer experience trends 2019
Leadership

Survey: Customer experience trends 2019

5y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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Influencer marketing 2019: Seven key stats you need to know
Digital Marketing

Influencer marketing 2019: Seven key stats you need to know

5y Tereza Litsa

Influencer marketing 2019: Seven key stats you nee...

Influencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...

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Best of 2018: Digital marketing tips and trends
Digital Marketing

Best of 2018: Digital marketing tips and trends

5y Kimberly Collins

Best of 2018: Digital marketing tips and trends

Roundup of our fan favorite pieces on digital marketing from 2018. Feat: social good, email marketing, display ads, social media, mobile ad formats, m...

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Five trends to improve your martech strategy in 2019
Disruptive MarTech

Five trends to improve your martech strategy in 2019

5y Tereza Litsa

Five trends to improve your martech strategy in 20...

More marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...

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Ecommerce trends 2019: What online sellers should embrace
Ecommerce

Ecommerce trends 2019: What online sellers should embrace

5y Chris Lueck

Ecommerce trends 2019: What online sellers should ...

AR/VR will be more integrated in shopping. Subscription services will out-perform traditional. Dynamic commerce for personalized customer experience R...

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Six key social media marketing trends for 2019
Digital Marketing

Six key social media marketing trends for 2019

5y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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Black Friday, Small Business Saturday, Cyber Monday 2018 sales
Ecommerce

Black Friday, Small Business Saturday, Cyber Monday 2018 sales

5y Kimberly Collins

Black Friday, Small Business Saturday, Cyber Monda...

Cyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...

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Six B2B content marketing predictions for 2018
Content

Six B2B content marketing predictions for 2018

6y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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The State of Media Transformation
Digital Transformation

The State of Media Transformation

6y Chris Camps

The State of Media Transformation

Advancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...

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The 5 marketing trends top brands are tracking for 2017
Insights

The 5 marketing trends top brands are tracking for 2017

7y Nick Gregg

The 5 marketing trends top brands are tracking for...

As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts. Read Mor...

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Four predictions for email marketing in 2017
Email

Four predictions for email marketing in 2017

7y Ryan Phelan

Four predictions for email marketing in 2017

Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...

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