Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleSix top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....
View articleForrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...
View articleWe look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...
View articleNew numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...
View articleTwo-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...
View articleMore than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
View articleWhat can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...
View articleNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...
View articlePer a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....
View articleInfluencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...
View articleRoundup of our fan favorite pieces on digital marketing from 2018. Feat: social good, email marketing, display ads, social media, mobile ad formats, m...
View articleMore marketers are realizing how the right tech can boost our marketing efforts and we’re ready to adapt our strategies for 2019. Five key trends to k...
View articleAR/VR will be more integrated in shopping. Subscription services will out-perform traditional. Dynamic commerce for personalized customer experience R...
View articleIt’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...
View articleCyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...
View articleContent marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...
View articleAdvancements in technology have fundamentally changed the way the media industry operates. Consumers and media platforms alike have shifted online, wi...
View articleAs marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts. Read Mor...
View articleHere's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...
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