Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age
Acquisition

Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school adve...

8y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Revisiting the ghosts of Christmas past: did these predictions hold true?
Insights

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]
Conference Coverage

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

9y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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Are Mobile Games the Next Big Space for Advertisers?
Media

Are Mobile Games the Next Big Space for Advertisers?

9y Yuyu Chen

Are Mobile Games the Next Big Space for Advertiser...

This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...

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What Should Digital Marketers Closely Watch at CES 2015?
Marketing

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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Digital Marketing Trends to Watch Out for in 2015
Marketing

Digital Marketing Trends to Watch Out for in 2015

9y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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Spotlight On: Tribal Worldwide's Rich Guest
Agency Spotlight

Spotlight On: Tribal Worldwide's Rich Guest

10y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Digital Marketing People on the Move: August 2014 Roundup
Marketing

Digital Marketing People on the Move: August 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: August 2014 ...

This is a roundup of new hires and promotions in the digital marketing industry during August. Read More...

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Digital Marketing People on the Move: June 2014 Roundup
Marketing

Digital Marketing People on the Move: June 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?
Data insights

Leading Question: How Will the Internet of Things Change Digital Marketing ...

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

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Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube
Marketing

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

10y Yuyu Chen

Digital Marketing People on the Move: Susan Wojcic...

February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...

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Cannes Lions 2013 Preview: What's the Word on the Croisette?
Marketing

Cannes Lions 2013 Preview: What's the Word on the Croisette?

11y Melanie White

Cannes Lions 2013 Preview: What's the Word on the ...

With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thou...

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Agency Creative Ferguson Joins Tribal DDB
Agency Spotlight

Agency Creative Ferguson Joins Tribal DDB

12y Idris Nagri

Agency Creative Ferguson Joins Tribal DDB

A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Read More...

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BrightTag Acquires SiteTagger
Agency Spotlight

BrightTag Acquires SiteTagger

12y Idris Nagri

BrightTag Acquires SiteTagger

Also: Tribal DDB New York hires creative director, and other industry news from the week. Read More...

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From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics
Asia

From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

12y Idris Nagri

From Social to Mockumentary: The Marketing Journey...

In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Read More...

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MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

12y Idris Nagri

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

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SapientNitro Ranks Highest for Mobile in Forrester Report
Media

SapientNitro Ranks Highest for Mobile in Forrester Report

12y Idris Nagri

SapientNitro Ranks Highest for Mobile in Forrester...

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Read More...

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Straight Talk from TribalDDB and AKQA at Advertising Week
Media

Straight Talk from TribalDDB and AKQA at Advertising Week

13y Idris Nagri

Straight Talk from TribalDDB and AKQA at Advertisi...

Session produces candid discussion about risks of digital marketing. Read More...

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Execs & Accounts: Tribal DDB, Responsys, Eleven
Marketing

Execs & Accounts: Tribal DDB, Responsys, Eleven

13y Idris Nagri

Execs & Accounts: Tribal DDB, Responsys, Eleven

New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Read More...

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McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day
Asia

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

13y Idris Nagri

McDonald's Uses Facebook Places to Build Buzz For ...

Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Read More...

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Tribal DDB Shanghai - Giving Branding a Digital Core
Asia

Tribal DDB Shanghai - Giving Branding a Digital Core

13y Idris Nagri

Tribal DDB Shanghai - Giving Branding a Digital Co...

A look at Shanghai-based digital agencies. Read More...

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Tribal DDB Shanghai: Giving Branding a Digital Core
Marketing

Tribal DDB Shanghai: Giving Branding a Digital Core

13y Idris Nagri

Tribal DDB Shanghai: Giving Branding a Digital Cor...

Second in a series on Shanghai-based digital agencies. Read More...

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Tribal DDB Picks Up Creative Director, Planner in New York
Marketing

Tribal DDB Picks Up Creative Director, Planner in New York

14y Idris Nagri

Tribal DDB Picks Up Creative Director, Planner in ...

Seth Friedman joins as head of planning and Al Patton as creative director. Read More...

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Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv
Marketing

Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv

14y Idris Nagri

Industry Vet Toby Gabriner Jumps from Tribal Fusio...

Gabriner was previously CEO at [x+1] and president of Carat Fusion. Read More...

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