How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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Is YouTube a Social Network?
Media

Is YouTube a Social Network?

9y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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AdWords Offers Updates to YouTube Brand Lift Insights
Display Advertising

AdWords Offers Updates to YouTube Brand Lift Insights

9y Emily Alford

AdWords Offers Updates to YouTube Brand Lift Insig...

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...

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Retailers, YouTube and Holiday Shopping: Amp the Emotion
Media

Retailers, YouTube and Holiday Shopping: Amp the Emotion

10y Susan Kuchinskas

Retailers, YouTube and Holiday Shopping: Amp the E...

YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...

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Google Brings Skippable In-Stream Video Ads to Online Games
Media

Google Brings Skippable In-Stream Video Ads to Online Games

11y Matt Kapko

Google Brings Skippable In-Stream Video Ads to Onl...

Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...

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Estee Lauder Endorses YouTube's TrueView Ad Format
Asia

Estee Lauder Endorses YouTube's TrueView Ad Format

11y Adaline Lau

Estee Lauder Endorses YouTube's TrueView Ad Format

Including stats on YouTube's Generation C in Hong Kong. Read More...

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