Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleMost people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...
View articleGoogle and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleIncluding stats on YouTube's Generation C in Hong Kong. Read More...
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