How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

2y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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Mind the (trust) gap
AI & Automation

Mind the (trust) gap

4y Dave Neway

Mind the (trust) gap

Dave Neway, head of product marketing at IBM Watson Advertising, touches on how AI can impact digital marketing and help bridge the trust gap between ...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020
Automation

Acoustic gives tips on future proofing your martech stacks and highlight 't...

4y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Martech stack + customer loyalty: What effect can tech have on retention?
Analytics

Martech stack + customer loyalty: What effect can tech have on retention?

5y Luke Richards

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

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Experiential marketing: What makes a brand experience stand out?
Brand awareness

Experiential marketing: What makes a brand experience stand out?

5y Tereza Litsa

Experiential marketing: What makes a brand experie...

Recent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...

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In the wake of GDPR, what’s next for data privacy?
Analytics

In the wake of GDPR, what’s next for data privacy?

5y Patrick Salyer

In the wake of GDPR, what’s next for data privacy?

In a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...

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How to create trust in native advertising for financial services
Digital Advertising

How to create trust in native advertising for financial services

5y Emily Alford

How to create trust in native advertising for fina...

When it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...

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GDPR: Increased transparency and increased trust
Analytics

GDPR: Increased transparency and increased trust

6y Mike O'Brien

GDPR: Increased transparency and increased trust

In May, the GDPR will prohibit marketers from collecting the data of EU citizens without their explicit consent. In part two of our series, we discuss...

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Checkout best practice 101: trust and security
Ecommerce

Checkout best practice 101: trust and security

8y Graham Charlton

Checkout best practice 101: trust and security

It’s essential that customers feel they can trust a website with their credit card, but how can retailers build trust during checkout?  I think,...

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