“Discovering” Shopping: Buying Natively
Display Advertising

“Discovering” Shopping: Buying Natively

9y Elizabeth Marsten

“Discovering” Shopping: Buying Natively

Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...

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Is YouTube a Social Network?
Media

Is YouTube a Social Network?

9y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Five Ways to Market to Millennials Online
Media

Five Ways to Market to Millennials Online

9y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours
Social

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

9y Yuyu Chen

Tumblr Lets Brands Run Ads in Users’ Dashboards fo...

Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...

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UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria
Social

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nig...

9y Mike O'Brien

UNICEF Turns to Snapchat to Advocate Awareness of ...

In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
Search

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

9y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets
Social

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

9y Emily Alford

"Tell Us Your Story" Ribs Brands for Nonsensical T...

Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Rea...

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Acura Targets Millennials With Musical Tumblr Campaign
Marketing

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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Movie Marketing Strategies Are "Fifty Shades of Social"
Social

Movie Marketing Strategies Are "Fifty Shades of Social"

9y Tessa Wegert

Movie Marketing Strategies Are "Fifty Shades of So...

The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing b...

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Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram
Social

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

9y Mike O'Brien

Romanian KFC Campaign Taps UGC to Parody Rich Kids...

To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...

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Mobile Acquisitions and Ads to Shape the Future of Social Media
Media

Mobile Acquisitions and Ads to Shape the Future of Social Media

9y Tessa Wegert

Mobile Acquisitions and Ads to Shape the Future of...

A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Lessons in Content Creation From 5 Brand Tumblrs
Marketing

Lessons in Content Creation From 5 Brand Tumblrs

9y Tessa Wegert

Lessons in Content Creation From 5 Brand Tumblrs

These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...

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Social Media Will Have 5.4M More Users by 2016
Ad Industry Metrics

Social Media Will Have 5.4M More Users by 2016

9y Mike O'Brien

Social Media Will Have 5.4M More Users by 2016

Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...

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L'Oreal Paris Makes Golden Globes Shoppable on Social
Social

L'Oreal Paris Makes Golden Globes Shoppable on Social

9y Yuyu Chen

L'Oreal Paris Makes Golden Globes Shoppable on Soc...

During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...

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Can Facebook Rival YouTube's Video Dominance?
Media

Can Facebook Rival YouTube's Video Dominance?

9y Yuyu Chen

Can Facebook Rival YouTube's Video Dominance?

Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Read More...

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Digital Marketing Trends to Watch Out for in 2015
Marketing

Digital Marketing Trends to Watch Out for in 2015

9y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Yahoo Gemini Moves Into App Install Ads
Media

Yahoo Gemini Moves Into App Install Ads

9y Yuyu Chen

Yahoo Gemini Moves Into App Install Ads

Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...

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Tumblr Expands Sponsored Capabilities With Mobile App Install Ads
Media

Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

9y Yuyu Chen

Tumblr Expands Sponsored Capabilities With Mobile ...

The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...

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Millennials: The Next Generation of Creative Digital Content
Asia

Millennials: The Next Generation of Creative Digital Content

9y Erika Wang

Millennials: The Next Generation of Creative Digit...

Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...

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Facebook vs. YouTube – Who Will Win the Video Advertising War?
Media

Facebook vs. YouTube – Who Will Win the Video Advertising War?

9y Frank Sinton

Facebook vs. YouTube – Who Will Win the Video Adve...

New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Read Mo...

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Less Than 20% of Internet Users Account for 82.4% of Video Shares
Media

Less Than 20% of Internet Users Account for 82.4% of Video Shares

9y Greg Jarboe

Less Than 20% of Internet Users Account for 82.4% ...

Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...

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Is Ello a No-No for Brands?
Social

Is Ello a No-No for Brands?

9y Tessa Wegert

Is Ello a No-No for Brands?

The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Read More...

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U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign
Marketing

U.K. Tourism Agency Partners With Yahoo for Content Marketing Campaign

9y Mike O'Brien

U.K. Tourism Agency Partners With Yahoo for Conten...

The Discover Great Britain campaign shows off the U.K.'s sights, culture, food, and fashion with sponsored content on Yahoo and a user-curated Tumblr....

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Instagram Is the Latest Social Platform to Dive Into Native Video
Social

Instagram Is the Latest Social Platform to Dive Into Native Video

9y Emily Alford

Instagram Is the Latest Social Platform to Dive In...

Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Read M...

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Tumblr Leaps Into Native Video With Auto-Play Ads
Media

Tumblr Leaps Into Native Video With Auto-Play Ads

9y Emily Alford

Tumblr Leaps Into Native Video With Auto-Play Ads

As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...

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