Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week.
As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?
A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use it successfully.
During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too.
When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge.
Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes.
Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds.
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.
Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content could do harm to not only publishers and advertisers, but also consumers in general.
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app.