RTB: Blessing or Curse? [Video]
Asia

RTB: Blessing or Curse? [Video]

11y Adaline Lau

RTB: Blessing or Curse? [Video]

Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Read More...

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Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Asia

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

11y Adaline Lau

Turn Opens Asia HQ in Hong Kong, Eyes Japan and Ch...

The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...

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When Big Data Doesn't Provide Big Insights
Marketing

When Big Data Doesn't Provide Big Insights

12y Chris O'Hara

When Big Data Doesn't Provide Big Insights

What big marketers should look for in a next-generation data management platform. Read More...

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Questions for Scott Howe, New CEO of Acxiom
Marketing

Questions for Scott Howe, New CEO of Acxiom

13y Zachary Rodgers

Questions for Scott Howe, New CEO of Acxiom

How 42-year-old data giant plans to expand in digital. Read More...

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It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash
Marketing

It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

13y Zachary Rodgers

It's Raining Funds: Turn, Centro, 33Across, Dachis...

2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Read More...

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Firms Working on Standards for Real-Time Bidding
Display Advertising

Firms Working on Standards for Real-Time Bidding

13y Jack Marshall

Firms Working on Standards for Real-Time Bidding

Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...

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