Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying.
What big marketers should look for in a next-generation data management platform.
How 42-year-old data giant plans to expand in digital.
2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million.
Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow.