Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
Will programmatic ads be the real champion of the upcoming Super Bowl?
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.