The consumer gravity effect: why it should be a force for your marketing

The consumer gravity effect: why it should be a force for your marketing

8y Larry Allen

The consumer gravity effect: why it should be a fo...

To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Seven of our favorite stats of the week

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Three digital predictions for APAC and why they matter

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Six ways to improve value and trust for your brand's website

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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How retailers can use video for their e-commerce sites

How retailers can use video for their e-commerce sites

8y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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How UX helped Netflix take over the world

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

8y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

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Then and now: the evolution of branding

Then and now: the evolution of branding

8y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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What email marketers can learn from 'Friends'

What email marketers can learn from 'Friends'

8y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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2016 is the year of attribution

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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Why mobile moments are marketing's golden ticket

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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Mercedes-Benz and Myer share their secrets for winning holiday content

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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10 ways the presidential candidates are winning on Twitter

10 ways the presidential candidates are winning on Twitter

8y Bob Cargill

10 ways the presidential candidates are winning on...

To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates ...

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Up close and personal with programmatic video

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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Digital video from a buyer's perspective

Digital video from a buyer's perspective

8y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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How brands promoted themselves in the lead up to Alibaba's Singles Day

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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Building brand advocates in a connected world

Building brand advocates in a connected world

8y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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Amazon’s first physical bookstore: offline’s death has been exaggerated

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Welcome to the new era of B2B video

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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They laughed when I said neuromarketing

They laughed when I said neuromarketing

8y Dave Lloyd

They laughed when I said neuromarketing

To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimat...

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6 ways to improve the creative process

6 ways to improve the creative process

8y Benjamin Spiegel

6 ways to improve the creative process

In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...

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