Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.
How can quotes from the hit TV sitcom Friends resonate within the context of email marketing?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.
To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?