Why your holiday marketing strategy needs unboxing videos

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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The case against the chief digital officer

The case against the chief digital officer

8y Sanjay Dholakia

The case against the chief digital officer

If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...

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How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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5 strategies for last-minute Halloween marketing on Twitter

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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Thinking out loud: the next great marketing opportunity

Thinking out loud: the next great marketing opportunity

8y Chris Copeland

Thinking out loud: the next great marketing opport...

The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...

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TV's problem is the TV itself

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Why can't we all do a little less polluting?

Why can't we all do a little less polluting?

8y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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How to remarket your way to a better ROI

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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How Target's new ads show the real value of Shazam

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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Email primetime: connect with customers on their schedules

Email primetime: connect with customers on their schedules

8y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Your Brand Can Be as Famous as Sour Patch Kids

Your Brand Can Be as Famous as Sour Patch Kids

8y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Using Facebook and YouTube to Bring Your Video Content to Life

Using Facebook and YouTube to Bring Your Video Content to Life

9y Yuyu Chen

Using Facebook and YouTube to Bring Your Video Con...

Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...

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Truly Cross-Screen Creative: A Revolution Unfolds

Truly Cross-Screen Creative: A Revolution Unfolds

9y Joe Laszlo

Truly Cross-Screen Creative: A Revolution Unfolds

The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...

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Facebook Wants to Complement TV with New Ad Metric

Facebook Wants to Complement TV with New Ad Metric

9y Yuyu Chen

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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Are All Screens Created Equal?

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

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Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

9y Andrew Edwards

Ad Blocking Blocks Publishers’ Business Model, Thr...

How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...

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Does Your Brand Need a Human in the Loop?

Does Your Brand Need a Human in the Loop?

9y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

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5 Elements to Move from Segmentation to Personalization

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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10 Things That Changed in Advertising During the Last Decade

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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Desktops and Banners Still Rule the Ad Marketplace

Desktops and Banners Still Rule the Ad Marketplace

9y Kevin Lee

Desktops and Banners Still Rule the Ad Marketplace

These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the f...

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Connected TV spend to rise, while priority remains low

Connected TV spend to rise, while priority remains low

9y Yuyu Chen

Connected TV spend to rise, while priority remains...

A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...

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TV Isn’t Dead - It's Evolving and Evolving Quickly

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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Is The Focus on Viewability Making Us Blind?

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

9y Michael Della Penna

Why Retailers Will Embrace the New Mobile Consumer...

Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...

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5 Tips for Engaging Back-to-School Shoppers

5 Tips for Engaging Back-to-School Shoppers

9y Mari Kim Novak

5 Tips for Engaging Back-to-School Shoppers

Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...

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Who Is Buying Adult Coloring Books?

Who Is Buying Adult Coloring Books?

9y Robin Neifield

Who Is Buying Adult Coloring Books?

Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...

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