6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

5y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How will the social media landscape change in 2018?

Digital Marketing How will the social media landscape change in 2018?

5y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

5y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

Digital Transformation Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

5y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

5y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

5y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Twitter introduces pre-roll ads for Periscope

Media Twitter introduces pre-roll ads for Periscope

5y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

5y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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Five ways President Trump takes advantage of social media

Content Five ways President Trump takes advantage of social media

6y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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Is Twitter slowly dying?

Data insights Is Twitter slowly dying?

6y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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The social media marketing checklist your business needs for 2017

Social The social media marketing checklist your business needs for 2017

6y Tereza Litsa

The social media marketing checklist your business...

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...

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The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

6y Danny Goodwin

The ONLY lesson from every social media brand fail...

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...

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5 Really Good Reasons to Use Twitter Ads

Social 5 Really Good Reasons to Use Twitter Ads

6y Larry Kim

5 Really Good Reasons to Use Twitter Ads

Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...

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10 mistakes businesses and brands make with social media

Media 10 mistakes businesses and brands make with social media

6y Bob Cargill

10 mistakes businesses and brands make with social...

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...

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What's the best way to use hashtags on every social network?

Social What's the best way to use hashtags on every social network?

6y Tereza Litsa

What's the best way to use hashtags on every socia...

Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...

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Twitter to effectively shut down Vine

Media Twitter to effectively shut down Vine

6y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Study says Twitter customer service pays off

Media Study says Twitter customer service pays off

6y Al Roberts

Study says Twitter customer service pays off

Twitter is increasingly focused on the customer service uses of its service, and many brands, like Southwest, are investing heavily in their Twitter c...

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Nine stats about Twitter video ads and why we cannot ignore them

Ad Industry Metrics Nine stats about Twitter video ads and why we cannot ignore them

6y Tereza Litsa

Nine stats about Twitter video ads and why we cann...

Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...

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Seven ways marketers can use Twitter Moments

Social Seven ways marketers can use Twitter Moments

6y Tereza Litsa

Seven ways marketers can use Twitter Moments

Twitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...

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Paying to play on social media

Media Paying to play on social media

6y Bob Cargill

Paying to play on social media

Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...

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Is Twitter's NFL live streaming a success?

Media Is Twitter's NFL live streaming a success?

6y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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The global evolution of social media: infographic

Social The global evolution of social media: infographic

6y Graham Charlton

The global evolution of social media: infographic

Needless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...

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Twitter adds new customer service features

Community Management Twitter adds new customer service features

6y Al Roberts

Twitter adds new customer service features

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...

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Six reasons why direct marketers should be swooning over social media

Media Six reasons why direct marketers should be swooning over social media

6y Bob Cargill

Six reasons why direct marketers should be swoonin...

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...

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Three exceptional examples of local social media campaigns

Local Three exceptional examples of local social media campaigns

6y Harsh Agrawal

Three exceptional examples of local social media c...

Here are some examples of campaigns of local and small businesses that are rocking social media. Read More...

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YouTube prepares to expand beyond video with more social features

Content YouTube prepares to expand beyond video with more social features

6y Al Roberts

YouTube prepares to expand beyond video with more ...

YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...

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Twitter channels Snapchat filters with Promoted Stickers

Social Twitter channels Snapchat filters with Promoted Stickers

6y Al Roberts

Twitter channels Snapchat filters with Promoted St...

In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...

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