It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.
There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make ... read more
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last ... read more
Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors.
We’ve spoken a lot about the problem of Peak Content recently. With so many more businesses now adopting publishing models to reach ... read more
This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first makeover.