When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from ... read more
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome ... read more
Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's grown?
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content.
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
As you’ve no doubt heard, we recently released the new ClickZ Intelligence Checkout Optimization Report, so this week I thought we’d tie ... read more