We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British ... read more
Brompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message ... read more
Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic and revenue.
As you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.