As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?
Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing.
The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for marketers?
Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz.
For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously offensive.
Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation.
All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.
'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a list of the most effective holiday marketing email subject line terms.