Digital people on the move: Google's search head retires
Marketing

Digital people on the move: Google's search head retires

8y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

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Three factors that determine Super Bowl success
Attribution

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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Better visual marketing in eight easy steps
Marketing

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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How you can use social to reach consumers at micro moments
Marketing

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Five brands nailing multichannel customer service
Multichannel

Five brands nailing multichannel customer service

8y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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What 50 years of Super Bowl advertising has taught us
Acquisition

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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The digital download: Facebook's ad revenue up, while Twitter's management down
Media

The digital download: Facebook's ad revenue up, while Twitter's management ...

8y Yuyu Chen

The digital download: Facebook's ad revenue up, wh...

This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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The 17 things Twitter should do to transform its fortunes
Social

The 17 things Twitter should do to transform its fortunes

8y Chris Lake

The 17 things Twitter should do to transform its f...

This article was originally published on our sister site Search Engine Watch. Twitter has been having a hard time of it in the past year or so, with v...

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Personal branding lessons from four C-level executives
Social Media

Personal branding lessons from four C-level executives

8y Yuyu Chen

Personal branding lessons from four C-level execut...

Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...

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10 ways brands are using social media marketing for good
Marketing

10 ways brands are using social media marketing for good

8y Bob Cargill

10 ways brands are using social media marketing fo...

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...

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Do brands need Super Bowl ads anymore?
Strategies

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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Three meme lessons that we can learn from (stupidly annoying!) Be Like Bill
Social Media

Three meme lessons that we can learn from (stupidly annoying!) Be Like Bill

8y Mike O'Brien

Three meme lessons that we can learn from (stupidl...

Be Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...

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How do Facebook’s ads drive search traffic?
Paid Search

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Has Gen Z killed channel marketing or redefined it?
Insights

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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Meet the newest kid on the block: the Peach app
Social Media

Meet the newest kid on the block: the Peach app

8y Mike O'Brien

Meet the newest kid on the block: the Peach app

Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...

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Should you use Twitter's new conversational ads?
Social

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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What's the difference between UX and UI?
Insights

What's the difference between UX and UI?

8y Mike O'Brien

What's the difference between UX and UI?

User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...

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The digital download: Periscope in your Tweets and apps in your Uber
Headline News

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Seven of our favorite stats of the week
Ad Industry Metrics

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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How will a boosted character tweet limit impact the future of Twitter?
Community Management

How will a boosted character tweet limit impact the future of Twitter?

8y Jeanne Jennings

How will a boosted character tweet limit impact th...

Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...

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20 mobile commerce terms you may not know, but probably should
Mobile

20 mobile commerce terms you may not know, but probably should

8y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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Three digital predictions for APAC and why they matter
Asia

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Spotlight on: Zappos' senior director of marketing, Matt Burchard
Ecommerce

Spotlight on: Zappos' senior director of marketing, Matt Burchard

8y Mike O'Brien

Spotlight on: Zappos' senior director of marketing...

During CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...

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Eight free social media management tools that are easy to use
Analytics

Eight free social media management tools that are easy to use

8y Yuyu Chen

Eight free social media management tools that are ...

If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...

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Six ways to improve value and trust for your brand's website
Marketing

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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