The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...
View articleSuper Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleMultichannel customer service is a must in 2016. Who's doing it best? Read More...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleThis week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...
View articleOne way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleThis article was originally published on our sister site Search Engine Watch. Twitter has been having a hard time of it in the past year or so, with v...
View articleNearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleBe Like Bill came out of nowhere and now has 1.5 million Facebook likes. Here are a few lessons you can apply to your own meme-making. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
View articleTwitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...
View articleUser interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleIs increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleDuring CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...
View articleIf your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management to...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
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