Multichannel customer service is a must in 2016. Who's doing it best?
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program.
This holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems.
Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve.
Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of those things, though it did tweet a lot of funny emojis.
As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?
Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016.