YP Partners With Uber to Bring Cars to Your Door
Media

YP Partners With Uber to Bring Cars to Your Door

9y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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Is the Apple Watch a Push Notification Killer?
Data insights

Is the Apple Watch a Push Notification Killer?

9y Emily Alford

Is the Apple Watch a Push Notification Killer?

Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...

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Change Agents Are Irrelevant
Marketing

Change Agents Are Irrelevant

9y B. Bonin Bough

Change Agents Are Irrelevant

In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thin...

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Spotlight On: Pandora's Jack Krawczyk
Data insights

Spotlight On: Pandora's Jack Krawczyk

9y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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What Does Big Data Mean for the Internet of Things?
Data insights

What Does Big Data Mean for the Internet of Things?

9y Mike O'Brien

What Does Big Data Mean for the Internet of Things...

As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...

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WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership
Asia

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partners...

9y Yuyu Chen

WeChat Strengthens SE Asian E-Commerce Capabilitie...

Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015
Asia

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

9y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

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7 Marketing Best Practices I Picked Up in Amsterdam
Marketing

7 Marketing Best Practices I Picked Up in Amsterdam

9y Kristin Kovner

7 Marketing Best Practices I Picked Up in Amsterda...

A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...

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7 Marketing Best Practices I Picked Up in Amsterdam
Marketing

7 Marketing Best Practices I Picked Up in Amsterdam

9y Kristin Kovner

7 Marketing Best Practices I Picked Up in Amsterda...

A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Rea...

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Uber and Spotify Partnership Lets Consumers Play DJ
Marketing

Uber and Spotify Partnership Lets Consumers Play DJ

9y Mike O'Brien

Uber and Spotify Partnership Lets Consumers Play D...

Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...

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Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player
Asia

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

9y Andy Radovic

Japan’s Line Gets Ready for Its Next Act: Becoming...

It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...

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Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services
Asia

Uber Hong Kong Partners With Culinary Start-Up to Test On-Demand Services

9y Sophie Loras

Uber Hong Kong Partners With Culinary Start-Up to ...

In partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...

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UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor
Marketing

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

9y Mike O'Brien

UPDATE: Frito-Lay Turns to Social Media to Pick Ne...

In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...

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Innovation in Business: The API Economy
Asia

Innovation in Business: The API Economy

10y Christian Arno

Innovation in Business: The API Economy

In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...

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The Future Is Now
Marketing

The Future Is Now

10y Michelle Killebrew

The Future Is Now

Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...

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5 Things the Mobile Sharing Economy Can Teach the Enterprise
Marketing

5 Things the Mobile Sharing Economy Can Teach the Enterprise

10y Himanshu Sareen

5 Things the Mobile Sharing Economy Can Teach the ...

The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...

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Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill
Ecommerce

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

10y Lisa Lacy

Uber and Lay’s Deliver On-Demand Picnics to Drive ...

The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...

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Car Wars: Uber, Lyft, Hailo Compete for a Spot in the Driver's Seat
Marketing

Car Wars: Uber, Lyft, Hailo Compete for a Spot in the Driver's Seat

10y David Fagin

Car Wars: Uber, Lyft, Hailo Compete for a Spot in ...

A look at the different marketing tactics employed by these car services in New York City, and how their strategies are helping them to win customers....

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Amex/Uber Partnership - Who Wins?
Media

Amex/Uber Partnership - Who Wins?

10y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

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