Photoslurp: How user-generated content (UGC) can increase online sales by 15%

Disruptive MarTech Photoslurp: How user-generated content (UGC) can increase online sales by 15%

3y Kimberly Collins

Photoslurp: How user-generated content (UGC) can i...

CEO and cofounder of Photoslurp talks to us about how companies are using user-generated content to grow their ecommerce presence with social, visual ...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

Ecommerce The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

4y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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Make New Friends, Keep The Old: How brands can create unique digital shopper experiences

Content Make New Friends, Keep The Old: How brands can create unique digital shopper experiences

5y John Federman

Make New Friends, Keep The Old: How brands can cre...

As an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...

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Five ways to incorporate social shopping into your digital marketing strategy

Ecommerce Five ways to incorporate social shopping into your digital marketing strategy

6y Rebecca Sentance

Five ways to incorporate social shopping into your...

At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentat...

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Three reasons to love consumer generated content

Acquisition Three reasons to love consumer generated content

6y Tessa Wegert

Three reasons to love consumer generated content

The concept of user-generated content used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGC is ...

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Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

6y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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How retailers can use video for their e-commerce sites

Video How retailers can use video for their e-commerce sites

6y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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How to build a brand for the people

Asia How to build a brand for the people

6y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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3 takeaways from Social Media Week Chicago

Social 3 takeaways from Social Media Week Chicago

7y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

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Eliminating the fear factor of programmatic buying in China

Asia Eliminating the fear factor of programmatic buying in China

7y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

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Starbucks shows the power of silence during the red cup controversy

Social Starbucks shows the power of silence during the red cup controversy

7y Mike O'Brien

Starbucks shows the power of silence during the re...

Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...

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How Is UGC Changing Content Marketing?

Social How Is UGC Changing Content Marketing?

7y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

Asia How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

7y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

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Dr Pepper Crosses All Platforms with Social Media Influencers

Social Dr Pepper Crosses All Platforms with Social Media Influencers

7y Mike O'Brien

Dr Pepper Crosses All Platforms with Social Media ...

Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...

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Can Snapchat Help McDonald's Combat its Millennial Problem?

Marketing Can Snapchat Help McDonald's Combat its Millennial Problem?

7y Mike O'Brien

Can Snapchat Help McDonald's Combat its Millennial...

Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...

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Australia's Holden Partners With Periscope for Rugby Tweetcheers

Asia Australia's Holden Partners With Periscope for Rugby Tweetcheers

7y Sophie Loras

Australia's Holden Partners With Periscope for Rug...

Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Aust...

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UGC Is the Key to Instagram Success [Study]

Social UGC Is the Key to Instagram Success [Study]

7y Mike O'Brien

UGC Is the Key to Instagram Success [Study]

User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...

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Is YouTube a Social Network?

Media Is YouTube a Social Network?

7y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Are You Ready For the Marriage of Google and Twitter?

Local Are You Ready For the Marriage of Google and Twitter?

7y Crispin Sheridan

Are You Ready For the Marriage of Google and Twitt...

Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...

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The Social Why Behind Burger King's Chicken Fry

Social The Social Why Behind Burger King's Chicken Fry

7y Mike O'Brien

The Social Why Behind Burger King's Chicken Fry

Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...

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Samsonite Turns to Paid Social for APAC Design Competition

Asia Samsonite Turns to Paid Social for APAC Design Competition

7y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

Marketing Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

7y Dema Zlotin

Consumer as Brand Content Creator: Allrecipes.com ...

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...

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How Brands Are Borrowing a Film Format to Inspire Customers

Marketing How Brands Are Borrowing a Film Format to Inspire Customers

7y Tessa Wegert

How Brands Are Borrowing a Film Format to Inspire ...

Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...

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Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

Asia Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

7y Sophie Loras

Woolworths Pulls #FreshInOurMemories Picture Gener...

Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...

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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

Social "Tell Us Your Story" Ribs Brands for Nonsensical Tweets

7y Emily Alford

"Tell Us Your Story" Ribs Brands for Nonsensical T...

Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Rea...

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VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

Marketing VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

7y Yuyu Chen

VIDEO: How Wendy’s Leverages Social and Native to ...

In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...

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What's Next for Brands and Wearable Technology in China?

Asia What's Next for Brands and Wearable Technology in China?

7y Elisa Harca

What's Next for Brands and Wearable Technology in ...

Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...

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