Your Social Media Images Can Now Be Turned Into Facebook Ads
Social

Your Social Media Images Can Now Be Turned Into Facebook Ads

9y Yuyu Chen

Your Social Media Images Can Now Be Turned Into Fa...

A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Read More...

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84 Percent of Millennials Don’t Trust Traditional Advertising
Social

84 Percent of Millennials Don’t Trust Traditional Advertising

9y Yuyu Chen

84 Percent of Millennials Don’t Trust Traditional ...

Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...

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Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram
Social

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

9y Mike O'Brien

Romanian KFC Campaign Taps UGC to Parody Rich Kids...

To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...

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Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]
Conference Coverage

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

9y Yuyu Chen

Expedia: User-Generated Videos Add Relevancy to Tr...

At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...

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Q&A: Expedia's Noah Tratt
Conference Coverage

Q&A: Expedia's Noah Tratt

10y Mel Carson

Q&A: Expedia's Noah Tratt

In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi...

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Who's Driving Your Content Strategy?
Marketing

Who's Driving Your Content Strategy?

10y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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Yelp: 5 Tips for Managing the Reputation of Your Firm
Marketing

Yelp: 5 Tips for Managing the Reputation of Your Firm

12y Kim Cabot

Yelp: 5 Tips for Managing the Reputation of Your F...

What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Read More...

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4 Ways Marketers Can Better Connect With Men, Women Online
Media

4 Ways Marketers Can Better Connect With Men, Women Online

12y Mike Dodge

4 Ways Marketers Can Better Connect With Men, Wome...

When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Read More...

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3 Examples of Solid B2B Social Business Strategies
Social

3 Examples of Solid B2B Social Business Strategies

12y Dave Evans

3 Examples of Solid B2B Social Business Strategies

A commerce community, an ad-supported social community, and executive thought leadership. Read More...

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The Digital Revolution in Travel
Asia

The Digital Revolution in Travel

12y Stephen Hay

The Digital Revolution in Travel

A personal selection of my favorite trends and future innovations. Read More...

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Is Google Taking Your Traffic?
Social

Is Google Taking Your Traffic?

12y Cathy Halligan

Is Google Taking Your Traffic?

A look back and a look ahead at Google's growing role in e-commerce. How marketers can prepare. Read More...

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80% of E-Commerce Sites Are Missing the Boat
Social

80% of E-Commerce Sites Are Missing the Boat

12y Cathy Halligan

80% of E-Commerce Sites Are Missing the Boat

Q&A is consumers' No. 2 social commerce tool. Read More...

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How Online Communities Can Inspire Brand Marketing
Media

How Online Communities Can Inspire Brand Marketing

13y Tessa Wegert

How Online Communities Can Inspire Brand Marketing

A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Read More...

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Controlling the Social Conversation
Community Management

Controlling the Social Conversation

13y Adrian Lee

Controlling the Social Conversation

Consider these tips to manage negative feedback about your brand on social media. Read More...

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3 Tips To Leverage Ratings and Reviews
Local

3 Tips To Leverage Ratings and Reviews

13y Gregg Stewart

3 Tips To Leverage Ratings and Reviews

And why Google Place deserves your immediate attention. Read More...

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Social Storytelling: You, Me, and Angelina Jolie
Marketing

Social Storytelling: You, Me, and Angelina Jolie

13y Anna Maria Virzi

Social Storytelling: You, Me, and Angelina Jolie

How six brands are using storytelling techniques. Read More...

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Lego Takes Crowdsourcing up a Notch
Agency Spotlight

Lego Takes Crowdsourcing up a Notch

13y Zachary Rodgers

Lego Takes Crowdsourcing up a Notch

At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Read More...

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10 Questions for Marketers Before They Brief Their Digital Agency
Asia

10 Questions for Marketers Before They Brief Their Digital Agency

13y Ashok Lalla

10 Questions for Marketers Before They Brief Their...

Before you embark on a social marketing strategy, consider asking and answering these questions. Read More...

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Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Asia

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

13y Ashok Lalla

Digital Marketing Trends: The Good, Bad, and Ugly ...

A roundup of leading digital trends that stood out in 2010. Read More...

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Context Is King in Driving Participation and Sales
Social

Context Is King in Driving Participation and Sales

13y Sam Decker

Context Is King in Driving Participation and Sales

For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customer...

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Your Boss's Top Four Objections to User-Generated Content
Social

Your Boss's Top Four Objections to User-Generated Content

14y Sam Decker

Your Boss's Top Four Objections to User-Generated ...

And how to overcome them with real information that backs you up. Read More...

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Why Merchandising Must Get Social
Social

Why Merchandising Must Get Social

14y Sam Decker

Why Merchandising Must Get Social

User-generated content can influence shoppers during these three phases of online decision-making. Read More...

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User-Generated Content Becomes Front and Center With Google
Social

User-Generated Content Becomes Front and Center With Google

14y Sam Decker

User-Generated Content Becomes Front and Center Wi...

Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Read More...

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Interactive Innovation in Consumer Media
Media

Interactive Innovation in Consumer Media

14y Tessa Wegert

Interactive Innovation in Consumer Media

Brands cannot default to a traditional push strategy and expect a positive consumer response. Read More...

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The Power of Engagement - 8 Ideas You Can Add To
Media

The Power of Engagement - 8 Ideas You Can Add To

14y Harry Gold

The Power of Engagement - 8 Ideas You Can Add To

Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. R...

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6 Reasons to Not Fear Negative Reviews
Social

6 Reasons to Not Fear Negative Reviews

14y Sam Decker

6 Reasons to Not Fear Negative Reviews

Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation. Read More...

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