Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?
Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future.
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say.
This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.
To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology.
During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so.
Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences.
The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy.