How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...
View articleThe idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleThe CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...
View article10 Chrome extensions to increase your productivity. Read More...
View articleNative ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View articleU.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital adverti...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleTo correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...
View articleDuring Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inh...
View articleOgilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleLondon's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...
View articleToday, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleA roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleThe UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...
View article"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleCalifornia, New York, and Florida among locations to be covered by cars in coming weeks. Read More...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
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