Despite the growth of online ads in Greece amid an otherwise decimated economy, the government has proposed a large tax on ads sold by news sites. Rea...
View articleSpecifically mentioning consumer data usage for behavioral advertising, a European Commission official told a U.S. business audience that rules govern...
View articleEngineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem. Read More...
View articleFormer Yahoo exec Philip Macauley will lead the expansion. Read More...
View articleIAB report finds mobile ad spending flourished last year, but didn't grow as fast as in 2008. Read More...
View articleOpenX will provide its ad exchange platform, and Orange will sell the concept to publishers and media buyers. Read More...
View articleControversial behavioral ad targeter finally rolls out a full launch after difficulties in U.K. and U.S. markets. Read More...
View articleM&C operates in 16 markets, but had no dedicated mobile arm until now. Read More...
View articleThe EU court rejected a case brought by luxury goods firm LVMH group which argued Google should prevent the sale of trademarked brand names as ad keyw...
View articleDespite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. Rea...
View articleComScore suggests superior creativity could explain discrepancy. Read More...
View articleMarketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority. Read More...
View articleContent will me monetized with video ads and overlays. Read More...
View articleU.K. Crown Prosecution Service mulls over suggestions that BT broke data protection laws. Read More...
View articlePair plan to extend presence across the U.S., Asia, and the Middle-East. Read More...
View articleFirms accuse search giant of demoting their sites in search results Read More...
View articleMuch of SeeSaw's content mirrors what's already available via YouTube. Shows feature 60-second ad breaks. Read More...
View articleIndustry pundits have been heard to say that SEO is dead. And others say it's alive, well and kicking. Here the debate. Read More...
View articleThis panel discussion at SES London examines the current value proposition of search in the U.K. Read More...
View articleApple's iPhone and iPod Touch devices now account for over 70 percent of AdMob's mobile ad requests in the U.K., but only around 36 percent of ads are...
View articleYouTube will stream live, ad-supported coverage of the all 2010 Indian Premier League cricket matches everywhere but the U.S., promising near-global r...
View articleGoogle still stores users' IP addresses for up to nine months, while Yahoo anonymizes search and other data after three months. Read More...
View articleOffices will close in Germany, Finland, Sweden and Spain, while "significant" cuts are planned in the U.K. and elsewhere. Read More...
View articleReport suggests a levy of one to two percent on ad revenue earned by Yahoo, Google, and others. Read More...
View articleIAB UK and IAB Europe are clinging to a non-binding section of the recently-passed EU cookie legislation in hopes that browser-level settings suffice ...
View articleThe ad-supported service will take on existing ad-funded sites such as We7, and popular client-based streaming service Spotify, for both ad dollars an...
View articleGoogle will fund a series of pilot studies with advertisers and agencies using data from the GfK NOP Media panel. Read More...
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