The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

2y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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What are the biggest challenges senior marketers face?

Data & Analytics What are the biggest challenges senior marketers face?

2y Tereza Litsa

What are the biggest challenges senior marketers f...

A new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...

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What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

3y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce & Sales Thinking outside the box: A look at the popularity of subscription boxes

3y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

Blockchain Blockchain 101: AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

3y Mike O'Brien

Blockchain 101: AdLedger, IBM and Salon Media team...

Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLed...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

Blockchain Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization

4y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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Can advertisers make the walled gardens hand over their keys?

Publishing Can advertisers make the walled gardens hand over their keys?

5y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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How brands are celebrating the Chinese New Year in China

Asia How brands are celebrating the Chinese New Year in China

6y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC

Asia Tweets of the week: celebrations and festivals dominate Twitter in APAC

6y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

6y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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Ad fraud continues to cost brands billions

Ad Industry Metrics Ad fraud continues to cost brands billions

6y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Unilever Hunts for Top 50 Marketing Startups at Cannes

Conference Coverage Unilever Hunts for Top 50 Marketing Startups at Cannes

6y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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China's JD.com Adds Unilever to its Stable of Global Brands

Asia China's JD.com Adds Unilever to its Stable of Global Brands

6y Sophie Loras

China's JD.com Adds Unilever to its Stable of Glob...

Brands are the big winners as competition heats up between China's e-commerce platforms. Read More...

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VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

Marketing VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

6y Yuyu Chen

VIDEO: Zurich CMO Brings CPG Wisdom to Financial S...

In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

Conference Coverage Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

6y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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Learn Marketing Secrets From Leading Brands at #CZLNY

Conference Coverage Learn Marketing Secrets From Leading Brands at #CZLNY

7y ClickZ

Learn Marketing Secrets From Leading Brands at #CZ...

Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital mark...

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Digital Marketing People on the Move: June 2014 Roundup

Marketing Digital Marketing People on the Move: June 2014 Roundup

7y Yuyu Chen

Digital Marketing People on the Move: June 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Digital Marketing People on the Move: March 2014 Roundup

Marketing Digital Marketing People on the Move: March 2014 Roundup

7y Yuyu Chen

Digital Marketing People on the Move: March 2014 R...

This is a roundup of new hires and promotions in the digital marketing industry during March. Read More...

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Hot Pockets and Degree Men Create Bracket-Style Video Challenges

Media Hot Pockets and Degree Men Create Bracket-Style Video Challenges

7y Lisa Lacy

Hot Pockets and Degree Men Create Bracket-Style Vi...

Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...

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Dove Strikes Video Gold Again with "Selfie"

Media Dove Strikes Video Gold Again with "Selfie"

8y Lisa Lacy

Dove Strikes Video Gold Again with "Selfie"

Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...

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Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

Asia Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

8y Adaline Lau

Unilever: Mobile is Key to Reaching the "Unreachab...

Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...

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Google Launches DigiCamp in Hong Kong

Asia Google Launches DigiCamp in Hong Kong

8y Adaline Lau

Google Launches DigiCamp in Hong Kong

Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...

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Solve Media Lifts Brand Awareness for Unilever

Media Solve Media Lifts Brand Awareness for Unilever

8y Susan Kuchinskas

Solve Media Lifts Brand Awareness for Unilever

Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Read More...

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Klondike Asks Fans for Celeb 'What Would You Do...' Challenges

Marketing Klondike Asks Fans for Celeb 'What Would You Do...' Challenges

8y Lisa Lacy

Klondike Asks Fans for Celeb 'What Would You Do......

The Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Read More...

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SlimFast Embraces Racier Persona

Marketing SlimFast Embraces Racier Persona

8y Lisa Lacy

SlimFast Embraces Racier Persona

The weight loss brand's new campaign, Get What You Really Want, targets women with humor. Read More...

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Mobile World Congress: Brands Extol Virtues of Mobility

Media Mobile World Congress: Brands Extol Virtues of Mobility

8y Matt Kapko

Mobile World Congress: Brands Extol Virtues of Mob...

Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...

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