Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft Foods have.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry.
Brands are the big winners as competition heats up between China's e-commerce platforms.
In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich.
In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy.
Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital marketing success.