We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...
View articleChina's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleRetailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
View articleBrands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleIsobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Read...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
View articleAnd brand owners must consider these data points before any AR deployment. Read More...
View articleAs marketers, here are several ways we can take advantage of this service. Read More...
View articleTencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...
View articleThree practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Read More...
View articleAt SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Read More...
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