As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it.
Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition.
In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns.
A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value but creating customer advocates.
Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen.
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need.
Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns.