Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...
View articleSnapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising p...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleUnivision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Read More...
View articleNews from the upfront lines of the Latino digital battlefield. Read More...
View articleTargeted Victory partners exclusively with one large online Hispanic data firm. Read More...
View articleThe Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...
View articleBy swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Read More...
View articleDon't understand the difference between Hispanic and Latino? Start here. Read More...
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